Ford Pickup Sales Rocket Upward in Q2 of 2023

In Q2 2023, Ford pickup sales, featuring models like the Ford Maverick, Ford Ranger, and the famed Ford F-Series, witnessed a robust surge of 27%, totaling 246,155 units. The F-Series and Maverick showed promising growth, whereas Ranger sales experienced a slight dip.

The heavyweight in the lineup, the F-Series, stood out with a remarkable 34% surge in sales, reaching 212,516 units, further solidifying its dominance. Meanwhile, the Maverick saw a modest 8% increase with 21,021 units sold.

The success of Ford pickups last quarter is largely attributed to the Super Duty lineup, particularly with the revamped 2023 model attracting significant interest. Despite intermittent pauses in Super Duty production to refine quality, the demand remained strong, with shipments commencing in May. Additionally, the Maverick witnessed a production boost in May 2023, necessitating an additional shift at the assembly plant to meet the growing demand.

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