Ford Maverick Triumphs Over Hyundai Santa Cruz in Q1

In the bustling market of compact pickups, the Ford Maverick proudly stands at the forefront. In the first quarter of 2023, Ford Maverick sales surged by a solid 12%, totaling 21,478 units, showcasing a clear dominance over its sole competitor, the Hyundai Santa Cruz, which trailed behind with 9,307 units, marking a similar 11% increase from the previous year.

The overwhelming success of Ford Maverick sales translates to a commanding 70% segment share, leaving the Santa Cruz with a modest 30% slice of the pie.

Mike Burch Ford celebrates the continued triumph of the Ford Maverick, a testament to its appeal among consumers. With minor updates and the introduction of the Tremor Off-Road Package, the 2023 Maverick is poised to maintain its status as a highly sought-after model, attracting both retail and commercial buyers alike.