F-150 PowerBoost: More Affordable, More Accessible

In response to growing demand and market trends, Ford is doubling down on its commitment to hybrid vehicles, particularly evident in the upcoming release of the 2024 Ford F-150. Despite its significant investments in all-electric models, Ford recognizes the enduring appeal and practicality of hybrids. CEO Jim Farley expressed surprise at the overwhelming popularity of the Ford F-150 PowerBoost hybrid upon its 2021 debut, attributed in part to its highly functional Pro Power Onboard feature. This popularity has prompted Ford to make the twin-turbocharged 3.5L V6 PowerBoost hybrid more affordable and readily available with the 2024 F-150 refresh.

The 2023 Ford F-150 emerged as the best-selling full-hybrid pickup in the U.S. during the first half of that year, with sales of this model surging by 28.1%. Notably, hybrids accounted for 10 percent of all F-150 pickups sold. Building on this success, Ford aims to double the hybrid mix in the 2024 model year, positioning the PowerBoost as one of the top-selling hybrids in the U.S. To achieve this ambitious goal, Ford is offering the PowerBoost powertrain at no additional cost compared to the standard twin-turbocharged 3.5L V6 EcoBoost across various trim levels, making it an enticing option for customers seeking enhanced power and efficiency.

Andrew Frick, Vice President of Sales and Trucks at Ford Blue, emphasized Ford’s commitment to democratizing technology for all truck customers. By offering the PowerBoost hybrid at the same price point as the EcoBoost engine, Ford aims to empower customers with the freedom of choice and access to advanced technology. This move aligns with Ford’s history of innovation, from EcoBoost engines to military-grade aluminum alloy bodies, and now, with the PowerBoost Hybrid. For those in Blackshear, GA looking to experience the future of truck technology, Mike Burch Ford is your destination for the latest 2024 Ford F-150 lineup, including the groundbreaking PowerBoost hybrid.